For example, a startup might create a report that focuses on market research, while an established business might dive into detail on an emerging competitor.īut let’s talk about the parts of a competitive analysis that every report should include. The level of detail you include in each section of your competitive analysis report will vary depending on the stage of your business growth and your goals. Use a competitor analysis template for a professional look and feel.Show where you fit in the competitive landscape.Summarize your strengths and weaknesses with a SWOT analysis.Compare product features in a feature comparison matrix.Conduct market research to uncover customer personas and industry trends.Your competitive analysis should inform your marketing plan, your business plan, your consultant report and every part of your high-level business strategy.īut how do you actually create a competitive analysis report? How to create a competitive analysis report (jump ahead to each section): Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions. A description of customer ratings of the features of each competitor.

An analysis of marketing strategy and social media strategy.A breakdown of current and projected market share, sales, and revenues.Details about the features of your product compared to your competitors’ products.A description of your business’s target market.Typically, a competitive analysis report will contain: So let’s get some basics out of the way… What is a competitive analysis report?Ī competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors haven’t even noticed. That’s why a competitive analysis is so crucial to your success as a business. Your business will always have competition.Īnd if you don’t know what that competition is up to, you could be missing out on huge opportunities.

Keyword competition analysis